Daily Archives: February 12, 2018

Pay no attention to the man behind the curtain

Pay no attention to the man behind the curtain

By Jay Raines, Meru Interactive

Remember Dorothy’s dog Toto from the Wizard of Oz sneaking behind the curtain while she, the Cowardly Lion, the Tin Man and the Scarecrow are almost hypnotized by a massively, engaging, super large, projected image of a wizard, speaking in an amplified voice with lighting effects and smoke, creating the illusion of a real live wizard? Toto tugs open the curtain revealing an old man talking into a microphone while pulling a bunch of levers and pressing buttons. Exposed, the man jumps up and yells into the microphone, “Pay no attention to the man behind the curtain!”  Well that’s us at Meru Interactive, we are the men and women behind the curtain.

Today, advances in technology have led to innovations that make the wizardry behind the curtain easier. This allows us to use traditional marketing methods that align event vision with actionable real time data, entertaining and engaging attendees along the way.

These are some of the things we will be working on with our clients now.

Facial recognition Algorithms can now calculate facial features, hairstyles, body shapes, expressions, and body language. Why not score and track these expressions during a presentation and use that data internally or share in a fun engaging way with attendees. If that’s too serious how about operating a game or remote control toy through an obstacle course using just your face to control it.

Artificial Intelligence– What if you could Interpret data from social media attendee profiles? Then, recommend to attendees, people to meet, sessions to attend and booths to visit. Once to a booth, play a custom interactive presentation or game to lead attendees down a specific marketing path, collecting meaningful data along the way. You can do this now.

Enhancing the Event App- The days of the traditional event app may soon be over. With the rapid adoption of new technology it’s becoming increasingly common to extend the traditional app experience with tighter third party integrations.  Events are now using technologies like VR, AR, Gamification and live polling functionality.  These can be tightly integrated via simple frameworks and libraries or loosely integrated through the backend with links to customizable web services.  Attendees are also expecting a more personalized 

experience and looking for more value when installing event applications.  This type of personal experience can be provided by using beacons and digital signage integration to provide meaningful content. The modern day attendee cares about smooth participation and easy registration especially for vendor provided experiences.

Check out this integration.


LED wall and projection- LED panels are becoming the standard for indoor and outdoor video displays. Their bright image and ease of use make them an a great option for most settings: keynotes, booths, signage and more. Since they’re becoming more widespread, the cost of renting LED walls continues to decline depending on the resolution desired. Projection-based displays have hidden costs – such as screens and room darkening (blackout curtains). Projection can be a bit more complex to setup with blending and odd aspect ratios. LED walls are more flexible in terms of setup and arrangement.  If the goal is providing an efficient system for the client that gets the job done with the best results, the LED is a good choice for your next event.

Live streaming-  will expand your audience beyond event capacity and encourage attendees and staff to share your livestream with friends who couldn’t attend. With the addition of the technology like the Samsung 360 Round and other streaming hardware we can do Live 360 3D Pano video streaming to Youtube Live, Facebook Live and Samsung VR platforms. This is a great way to have the home audience feel like they are sitting in the live event or even on the stage with a 360 degree view of the world around them. How about live custom data overlays to add lower thirds, tickers, game stats and many other content overlays for your broadcast both in traditional 2d streams as well as 360 Pano streams.

Event attendees want to participate, and these are the applications behind those experiences. If you would like to take your event to a new level and find out what we can do for you behind the curtain.