Inside the Salesforce Experience: From NYC to SF with MVS
The Salesforce World Tour, Dreamforce, Connections, and Executive Summit events span across major cities like New York City, Atlanta, Chicago, and San Francisco—each delivering unique energy and bold expectations. At MVS, we’re proud to be the production partner trusted to bring these high-impact experiences to life, city after city.
From concept to execution, our team supported every dimension of the Salesforce experience:
- Pre-Production Layout: Thoughtful planning and precise layouts ensured every space functioned seamlessly—before a single rig went up.
- Executive Lounge: Elevated, private areas designed to impress VIPs and foster meaningful conversations.
- Campground: Salesforce’s signature hub reimagined with immersive zones and dynamic AV integration.
- Breakout Sessions: Flawless AV support that kept keynotes crisp and breakout discussions on point.
- Lighting & Rigging: Custom setups that matched Salesforce’s brand aesthetic and scaled perfectly to each venue.
- Silent Disco: A crowd favorite—built for fun, tuned for clarity, and executed without a hitch.
- Meru Demo Presentation: Our proprietary software turned heads by enabling live iOS demos within an on-brand 3D environment.
- Marque Digital Signage: Powered real-time updates, wayfinding, and branded visuals across each location.
At every stop, our role wasn’t just AV—it was experience engineering. Whether it was a silent disco in Chicago or a polished executive lounge in San Francisco, MVS made it look effortless.
Need a partner for your next tour or multi-city activation?
Let’s build something unforgettable.
